Icon Trend

Global Views on Trends for Fashion, Accessories, Interiors and more for the aspiring and passionate online trend-setting community. From Sydney with Love.

About Me



I’m a Creative Director. Officially my job is to design market-ready collections and to orchestrate the entire process from creative conception to marketing and branding journeys. Which really means that I deliver sustainable profits in global markets. 

But really it’s all about making women fall in love with a product that they have to have. Basically, it’s all about connecting emotionally and developing products that inspire, empower and celebrate uniqueness and individuality. 

Which really means that I tell brand stories about love and dreams.

ICON TREND signals a new concept in lifestyle management resource with the mission to become the definitive destination for the aspiring and passionate online trend-setting community.
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