Icon Trend

Global Views on Trends for Fashion, Accessories, Interiors and more for the aspiring and passionate online trend-setting community. From Sydney with Love.

Icon Trend | Trending TANGERINE - in Fashion, Interiors and more

Icon Trend | Macro Trend 'Tangerine'
1. Tom Ford - London Fashion Week, 2014.  2. Water opal and diamond dress ring, French 1960.  3. Bottega Veneta, Monaco convertible satchel with intrecciato detail.  4. Contemporary chair in stainless steel and orange leather.  5. Iconic Chanel orange patent leather 'CC' bag.  6. Mansur Gavriel vegetable tanned circle cross-body bag.  7.  Courreges, Paris 1970's tan signature logo Mod vinyl faux leather snap jacket.  8. Orange garnet diamond gold stud earrings.  9. Orange leather Togo sofa by Michel Ducaroy for Ligne Roset.  10. Vintage Vladimir Kagan.  11. Second Empire gilt rope twist stool.  12. Chinese Art Deco Rug.  

A new daring color theme is coming to the forefront of fashion and interior design
Lavish and luxurious orange, deep salmon saturations, a palette of apricot to tangerine and coral shades. Perhaps it's the pure romance of a sunset, the magic of that moment when dusk turns to night; there isn't one color this spring, but an ombré of glowing sunset hues. That’s right, the vibrant hue has survived serious street style testing and is now going to stay, with Pinterest seeing a 59 per cent increase in sunset-themed orange saves to boards. 

So how should we wear orange?
And while orange might strike fear into the hearts of some – orange is a divisive color – and surprisingly wearable shade. Orange is here to inject a sense of fun into our wardrobes. If you’re color shy, then introducing orange through a handbag, scarf or shoes is a non-scary way to try the trend. Feeling more daring, then go with an orange jumper, skirt or jacket – whether it’s a vibrant citrus hue or a subtler burnt orange, you’ll be bang on trend for this season!
Street Style | Milano 
Joanne Freeman Covers 13 - Orange B
Tom Ford | 2018

Contemporary design chair in stainless steel and orange leather @ 1dips
Blinn Jacobs | Small Magma
Chinese Art Deco Rug | 1930
Orange Leather Togo Sofa by Michel Ducaroy for Ligne Roset
NYC Street Style
Chloe Spring - 2018
Rosalind Tjanyari Australian Aboriginal Artist Rosalind Tjanyari 2015
Marques ' Almeida | SPRING 2017 READY-TO-WEAR
Susan Vecsey Untitled (Orange/Pink/Gold)

Icon's Think Tank | The Rise of the Superinfluencers

PETER LINDBERGH Naomi Campbell, Linda Evangelista, Tatjana Patitz, Christy Turlington and Cindy Crawford, British Vogue, New York, 1987

‘Superinfluencer’ Something Navy Soars at Nordstrom
Arielle Charnas is said to have driven more than $1 million in sales for her exclusive line with the retailer in less than 24 hours.  Excerpt from WWD By Rachel Strugatz 

Over $1 million.That is said to be how much Arielle Charnas’ Something Navy line racked up in sales in less than 24 hours after going live on nordstrom.com, where the collection is carried exclusively [...]. Hours after the collection launched on the retailer’s site, popular pieces that were quick to sellout on nordstrom.com started to populate eBay. A quick search on the marketplace found that certain items are listed for as much as double their original price. [...]

[...] a source said it was projected to do between $3 million and $5 million for the season. At the rate of first-day sales, that means Nordstrom is likely to reorder a lot — and could easily blow through the initial projections.

“As an influencer, my platform has given me the resources to real-life data and feedback by listening to my followers and seeing what they got excited about on my Instagram. We felt an obligation to use this incredible knowledge to give my followers what they wanted. We are hoping to build upon this formula for success and continue to listen closely to my amazing audience,” said Charnas, who has one million followers on Instagram. [...]

Charnas’ use of data and feedback to tailor collections she knows will appeal to her followers has clearly worked — and has vaulted her into an increasingly elite club. Call them the superinfluencers.”

Similar to the rise of the supermodel in the Ninetiesthere’s been an ascension of these superinfluencers today — a group that not only includes Charnas, but Chiara Ferragni of The Blonde Salad, Aimee Song of Song of Style and Leandra Medine of Man Repeller.

These superinfluencers can break into two separate — but equal — categories: brand builders and converters. 

  • Several industry sources have coined Ferragni, who borders on celebrity status, as a brand builder who does little in the way of converting, while 
  • Danielle Bernstein of We Wore What is more of a rarity. She’s one of the select few in the blogosphere with the ability to both brand build and convert.
  • Charnas is a proven converter in the fashion and beauty space — it was previously reported that the 30-year-old was able to sell more than $40,000 worth of clothes she linked to in an Instagram Story — 
  • but the notion that she was able to move more than $1 million in product in less than 24 hours at Nordstrom is relatively unprecedented in the influencer world. 
  • Sure, the volume pales in comparison to the social media-fueled sales of Kylie Jenner, who told WWD last month that her Kylie Cosmetics e-commerce site [Shopify] once drew in almost $19 million in a single day. [...]
  • Take Bernstein, who sold $70,000 worth of her own line, Second Skin Overalls, on her e-commerce site [...] This is an impressive sales volume, especially taking into account that Bernstein’s operation is a direct-to-consumer one that doesn’t have the e-commerce muscle or in-store presence that partnering with a leading retailer such as Nordstrom provides.
The superinfluencer — and even the mere influencer — is clearly here to stay and is becoming an increasingly important part of the fashion and beauty world, both with their own collections and as a way to drive sales of other brands — hence their presence at front rows throughout the fashion weeks in New York, London, Milan and Paris.

Showing the growing fascination with the phenomenon, both Forbes and digital research firm L2  this week issued a top 10 list and report, respectively, on the subject.

  • On Tuesday, Forbes unveiled its third Top Influencers global list in fashion, parenting and pets, which ranks 10 influencers for each category. [...]. 
  • Forbes partnered with Captiv8, a social-insight platform, and Traackr, an analytics firm that specializes in influencers, to help determine the rankings that were based on reach, propensity for virality and engagement related to their area of expertise.
  • For L2, “Influencers 2017: A New Paradigm in Social Engagement,” data focused heavily on the engagement and reach side, positioning influencers as powerful brand builders for the litany of beauty and fashion players they’re paid to promote.
Mike Froggatt, director, Intelligence, at L2, said even though some of the biggest bloggers might have cultivated massive followings, “it’s almost equivalent to a word-of-mouth recommendation, and we see the traffic and all other metrics — not necessarily conversion — that point to influence.”

Icon Trend | Purple Rain |||||||||||| TRENDING COLOR | more

Prince in his signature purple

We love having our trends confirmed, so we were thrilled to see PURPLE shades showing up in important fashion shows and collections.

Animalier leather shoulder bag Gucci

Vetements | 2017
Derek Lam
NYC Street Style
Michael Kors | Spring ’18 
 Véronique Leroy | 2017 READY-TO-WEAR
 Véronique Leroy | 2017 READY-TO-WEAR
 Véronique Leroy | 2017 READY-TO-WEAR

Icon Trend | Purple Rain |||||||||||| TRENDING COLOR

1. Ellery purple patent leather bootie. 2. Can-Gallery, Versaweiss - Car Window II (Grace Kelly), 2014. 3. Vintage Zagalini 'Puffy' python bag.  4. Furla Metropolis bag via farfetch. 5. Ellery purple patent leather bootie.  6. Celine's classic python box bag. 7. Balenciaga's gathered satin jersey peplum top. 8. Anja Hindmarch's Marano stingray shagreen box clutch. 9. Diavolino sac in rose clair.

Excerpt from Accessories Magazine
In tribute to one of the most iconic musicians of our generation, color authority Pantone has teamed up with The Prince Estate for a specially released purple hue: Love Symbol #2. The Pantone color was inspired by his custom-made Yamaha purple piano, which was originally scheduled to go on tour with the performer before his untimely death at the age of 57.
The color pays tribute to Prince’s incredible mark on music, art, fashion and culture. Prince’s 1984 movie “Purple Rain” with its Academy Award winning soundtrack and eponymous song galvanized his association with purple. While the spectrum of the color purple will still be used in respect to the “Purple One,” Love Symbol #2, will be the official color across the brand he left behind.  “The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever,” said Troy Carter, Entertainment Advisor to Prince’s Estate. [...]

A PURPLE BOOST - Fashion is expected to get a boost from the color purple, which has already been seeping in as an evolution from all the Millennial Pink and blush. Often referred to as a lilac, this lighter shade of purple is feminine and flattering and appeared on major Resort 18 runways.

Icon Trend is looking forward to feeling energized with this new color palette. We are in the business - Fashion - to ‘feel’ something! Our senses are hotwired for emotions and excitement. Fashion makes these emotional connection when our eyes and feelings are locked into loving a particular color shade. Ranging from soft lavender and rosy lilac to vibrant violet, the shade of royalty is perfect for accessories and beyond. PURPLE shades are particular well suited for accessories and refresh and energize any existing wardrobe. Edited by SAWA
Balenciaga S/S 2017
NYC Street Style 2017
Street Style - Photographen byVictoria Adamson 
Paris Street Style 2017
Celine Spring 2016

Tom Ford S/S 2018

Michael Kors
Michael Kors
Tom Ford S/S 2018

Tom Ford S/S 2018 
NYC Street Style 2017
NYC Street Style

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